Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.
For consumer products in food, retail, fashion, and hospitality, often yes, and micro-influencers with genuinely local audiences usually outperform larger ones. We check engagement authenticity before recommending anyone, because a large share of follower counts are purchased.
Much less than they did. A few relevant ones help categorisation. Thirty hashtags in a comment is a habit from an earlier era and does nothing now. Caption content and watch time matter far more.
Partly, but the best-performing content is real: your work, your team, your customers, your premises. We can produce a full calendar from stock and design, and it will always underperform an account with genuine material. A monthly photo dump from your phone changes the results substantially.
Legitimate complaints get a visible, prompt, non-defensive reply and then a move to private channels. Abuse gets hidden or ignored according to a policy agreed in advance. Arguing publicly with a critic has never once improved a situation.
This is agreed at the start. Some clients want us handling everything, others prefer their own team responding with a framework we provide. What matters is that somebody does, promptly, because unanswered messages on a business page are visible to everyone.
On Instagram and increasingly elsewhere, yes. Short video gets substantially more reach than static images. It does not need to be expensively produced; a clear phone video of real work often outperforms a polished advertisement.
No. Purchased followers do not engage, which tells the algorithm your content is uninteresting and reduces how many real people see it. It also looks obvious to anyone who checks. It actively harms the account.
Much less than people assume. A thousand local followers who might buy is worth more than fifty thousand who never will. We report on reach within your actual market and on enquiries, not on follower count.
Where your customers already are, not all of them. A B2B manufacturer belongs on LinkedIn and probably nowhere else. A restaurant belongs on Instagram. Spreading across five platforms usually means doing all of them badly.
As often as you can sustain at a decent standard. Three good posts a week beats daily filler. Consistency matters more than volume, and audiences notice quality dropping long before they notice frequency falling.
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