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FAQ

Everything clients ask us, answered.

Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.

Do property portals work better than our own campaigns?

They deliver volume and competition simultaneously, because your listing sits beside every alternative. Your own campaigns cost more per lead but the lead is not comparing you against nine others in the same second. Most developers need both.

How do we market a project before approvals are complete?

Carefully and within the law. In India, RERA restricts advertising of unregistered projects, and penalties are significant. Pre-launch interest building has to stay within what is permitted, which we plan around rather than ignore.

Can you help us reach NRI buyers?

Yes, and it is one of the clearer opportunities for Indian developers. It needs separate campaigns targeting the Gulf, US, UK, and Australia, timing calls to their hours, video-first content because they cannot visit, and a process that handles remote booking.

What should a project landing page contain?

Location with genuine context, layout options with clear dimensions, price range, current status, amenities that actually differentiate, and one obvious way to book a visit. Vague renders and adjectives lose to specifics every time.

Is print and hoarding still worth it for property?

For local visibility around the site and in the surrounding catchment, yes. Hoardings near the project and in feeder localities still work. The mistake is running them without a tracked number or QR code so nobody can tell what they returned.

How long should a launch campaign run?

Intensity in the first four to six weeks, then a sustained lower level. Launch momentum is real but expensive to maintain, and stretching launch-level spend across six months usually exhausts the budget before the inventory moves.

Should we advertise the price?

A range, usually yes. Hiding price generates volume of enquiries and wastes your sales team time on people who were never in the bracket. A starting price filters efficiently.

What CRM do we need?

Something that captures the lead instantly, assigns it, and enforces follow-up. The specific product matters less than whether it is actually used. We have seen expensive CRMs ignored while a simple shared board worked.

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