Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.
You need somewhere for people to land. A single well-built landing page is enough, and for some campaigns better than a full website because it is focused on one action. Sending paid traffic to a social profile alone almost always wastes the budget.
Usually a competitor bidding more aggressively, a seasonal shift, creative fatigue, or a change in how the platform is distributing budget. We identify which and respond rather than simply raising bids, which is what most accounts do and which just accelerates the spend.
Weekly as standard: search terms, placements, creative performance, and cost per qualified enquiry. Daily during the first two weeks of a new campaign and during high-stakes periods such as a launch or admission season.
A Google campaign type that runs across all their inventory with heavy automation. It can work well with strong conversion data and good creative. With weak tracking it becomes a black box that spends efficiently on the wrong outcome, so we set it up carefully rather than as a default.
Yes, but as separate campaigns with separate budgets and creative rather than one campaign with several countries selected. Costs, competition, and language differ, and a combined campaign will quietly spend most of the budget in the cheapest market.
Whatever is profitable for your business, which depends on what a customer is worth and what proportion you close. A 5,000 rupee cost per lead is excellent for real estate and terrible for a cafe. We establish your number before spending, not after.
Almost always the landing page or the offer rather than the targeting. If the page does not match the promise in the ad, is slow, or makes contacting you difficult, the clicks are wasted. This is the first place we look.
Showing ads to people who already visited your site but did not enquire. It is usually the cheapest conversions in an account, because those people already know you. Worth running for almost every business, with sensible frequency caps so it does not become irritating.
You do, always, in your name. We work inside it with access you can revoke. If an agency insists on running ads through its own account, you lose your data and history the day you leave.
No. Percentage-of-spend pricing rewards an agency for spending more of your money, which is a poor incentive. We charge a management fee based on the work involved.
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