Who responds to comments and messages?
This is agreed at the start. Some clients want us handling everything, others prefer their own team responding with a framework we provide. What matters is that somebody does, promptly, because unanswered messages on a business page are visible to everyone.
Other questions on this topic.
How often should we post?
As often as you can sustain at a decent standard. Three good posts a week beats daily filler. Consistency matters more than volume, and audiences notice…
Which platforms should my business be on?
Where your customers already are, not all of them. A B2B manufacturer belongs on LinkedIn and probably nowhere else. A restaurant belongs on Instagram. Spreading across…
Do followers actually matter?
Much less than people assume. A thousand local followers who might buy is worth more than fifty thousand who never will. We report on reach within…
Should we buy followers to look established?
No. Purchased followers do not engage, which tells the algorithm your content is uninteresting and reduces how many real people see it. It also looks obvious…
Is video necessary now?
On Instagram and increasingly elsewhere, yes. Short video gets substantially more reach than static images. It does not need to be expensively produced; a clear phone…
What do we do about negative comments?
Legitimate complaints get a visible, prompt, non-defensive reply and then a move to private channels. Abuse gets hidden or ignored according to a policy agreed in…