Everything clients ask us, answered.

Our default with an existing business is to refine rather than replace. If customers already recognise your mark, discarding it destroys recognition you paid years to build. Most older logos need better execution rather than a new idea.

Logo files in every format and variation, a defined colour palette with print and screen values, typography rules, spacing and layout principles, photography direction, and a written guideline document. Plus editable templates for the material you produce regularly.

Yes, as per the agreed project scope. You are never locked into working with us, and any future designer can pick up where we left off.

Three to six weeks for a full identity, depending on scope. Feedback speed is usually the deciding factor, which is why we ask for one decision-maker rather than a committee.

Two or three genuinely different directions rather than twenty variations of one idea. Distinct options make the decision meaningful; a long menu of near-identical marks makes it arbitrary.

Recognition compounds. Every piece following the same system reinforces the last, so your marketing spend works harder each month. Every piece that does not is a small tax on everything else you do.

Yes, and print has stricter technical requirements. Files are supplied in CMYK at print resolution with correct bleed and embedded fonts, in the format your printer actually asked for.

We work within them. If something in the existing system is causing practical problems, such as a colour that fails accessibility contrast or a font with no usable weights, we will point it out and suggest a fix rather than quietly ignoring the guideline.

Yes, and this is usually the most valuable part. Editable social, presentation, and document templates let your own team produce on-brand material without commissioning a designer for every announcement.

Cautiously. A brand that chases a trend looks dated within two years and then needs redoing. We aim for something that still works in five years, with the flexibility to refresh campaign creative without touching the core identity.