Loading
FAQ

Everything clients ask us, answered.

Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.

Where does AI genuinely help a business like mine?

Where a task is repetitive, high volume, and low judgement. Answering the same six questions forty times a week is a good candidate. Deciding whether to extend credit to a customer is not. We map where your team actually spends time and automate only what passes that test.

Will AI replace people on my team?

That is not what we build for. The goal is removing the repetitive first ninety seconds of a task so your people spend time on the conversations that close business. In practice it usually means the same team handling more enquiries rather than fewer people handling the same number.

What is the single highest-value automation to start with?

Response speed on enquiries. Someone submits a form on Sunday evening and hears nothing until Tuesday, by which point they have spoken to two competitors. An instant acknowledgement, an answer to the obvious first question, and a routed alert changes conversion more than most creative work.

Is a chatbot going to annoy my customers?

It will if it guesses. We build assistants on your actual services, pricing structure, and process, scoped to answer within that and instructed to hand over to a human when a question falls outside. Every assistant is tested against real questions, including awkward ones, before it goes live.

Will the assistant pretend to be a human?

No. We disclose that a visitor is talking to an assistant, and if someone asks directly it answers honestly. Deceiving customers on this is both wrong and, when discovered, more damaging than never having the assistant.

Is my customer data safe if we use AI tools?

We keep data inside systems you own wherever possible, and where a third-party service is genuinely necessary we tell you which one and why. We choose providers whose terms do not allow your customer data to be used for training, and we document where every piece of information is stored.

Can AI write our blog posts and social content?

For first drafts and variations, yes. For final published copy, not without a human rewriting it against real knowledge. Anything published under your name should contain something only your business could have said. If a competitor could publish the same paragraph unchanged, it should not go out.

What is lead scoring and do I need it?

It ranks enquiries so your team spends its best time on the ones most likely to close, using signals you already have such as service requested, market, budget indication, and what they wrote. Worth doing once your enquiry volume is high enough that treating them all equally is costing you.

How long does an automation project take?

A first workflow is typically four to six weeks including mapping, building, testing, and training. We deliberately start with one thing that works rather than an ambitious plan that stalls halfway.

Question not answered here?

Send it across. We reply within 24 hours and add good questions to this page.

Ask us directly