Question 1

How do I know which service my business actually needs?

Accepted Answer

Start from where the process breaks rather than what looks missing. If nobody finds you, the answer is search and paid advertising. If people find you but do not enquire, it is the website and the offer. If they enquire but nothing closes, it is follow-up speed. We work this out in the first call and will tell you if the answer is a service we do not sell.

Question 2

What happens in the first conversation?

Accepted Answer

It is diagnostic, not a pitch. We ask what you sell, who buys it, what a customer is worth, where enquiries currently come from, and what you have already tried. It takes 30 to 45 minutes, costs nothing, and there is no obligation afterwards.

Question 3

How quickly can we start?

Accepted Answer

Usually within a week of agreeing scope. Audit and setup work begins immediately; campaigns typically go live in the second or third week once tracking is verified and the first creative is approved.

Question 4

Do I need to have a website before starting marketing?

Accepted Answer

You need somewhere for traffic to land that explains your offer and lets people contact you. That does not have to be a full website. For some campaigns a single well-built landing page is enough to start, and the full site can follow once you know what messages work.

Question 5

What if I do not know my budget yet?

Accepted Answer

That is normal and we can work it out together. The calculation starts from what a customer is worth to you and how many you want each month, not from a round number. We would rather start smaller and scale what proves profitable.

Question 6

Can you audit what we have before we commit to anything?

Accepted Answer

Yes. We review your website, search presence, social channels, and competitors, and tell you what we would prioritise. If that review suggests you should fix something internally before spending on marketing, we will say so.

Question 7

How much of my time will this take?

Accepted Answer

Roughly two hours a month once things are running: one review call, plus feedback on creative and enquiry quality. The first month needs a little more while we gather information and set up access.

Question 8

Do you work with startups that have no track record yet?

Accepted Answer

Yes, with one caveat. Early-stage businesses often need to test whether the offer works at all before scaling spend. We structure that as a smaller, faster test rather than a full retainer, because committing to a large monthly programme before product-market fit wastes money.

Question 9

What if we already have an in-house marketing person?

Accepted Answer

That usually works well. We take the parts that need specialist tools or time, they keep the parts that need daily presence and product knowledge. We agree the split explicitly at the start so nothing falls between us.

Question 10

Will you take over accounts an earlier agency set up?

Accepted Answer

Yes, and this is common. We audit what exists first, because inherited accounts often have broken tracking or campaigns quietly wasting budget. You will get a written summary of what we found before we change anything significant.

Question 11

Do you require a minimum contract length?

Accepted Answer

Retainers run month to month with notice as set out in the agreement. We ask for a realistic first period, usually three months, because most work cannot show results faster than that. After that it continues only if it is worth continuing.

Question 12

What information should I have ready for the first call?

Accepted Answer

Your average customer value, roughly what proportion of enquiries you close, which cities or countries you serve, what you have already tried, and any deadline you are working towards. Approximate numbers are fine.

Question 13

How do you price your work?

Accepted Answer

One-time projects such as websites, branding, apps, and software are quoted as a fixed scope with defined deliverables. Ongoing work such as marketing, content, and campaign management is a monthly retainer. Advertising spend is always separate and paid by you directly to the platform.

Question 14

Is advertising spend included in your fee?

Accepted Answer

No, and it never should be. Ad spend goes directly from your account to Google, Meta, or the publication. We do not mark it up and we do not handle it, so you can see every rupee or dollar of it yourself.

Question 15

Why do you not publish fixed prices on the website?

Accepted Answer

Because the same service can be a very different amount of work depending on the market, competition, and where you are starting from. A published price would either be so high it puts off good clients or so low it becomes meaningless once scope is discussed. You get a written quote after the audit.

Question 16

What is the smallest engagement you take on?

Accepted Answer

A single project such as a landing page, a brand kit, or an audit. For ongoing marketing there is a practical floor, because below a certain level the work cannot produce a readable result and neither of us benefits. We will tell you where that floor sits for your market.

Question 17

Do you charge for the initial audit?

Accepted Answer

The first review and conversation are free. A deep technical or competitive audit that produces a written document is chargeable, and that fee is credited against the project if you proceed.

Question 18

What are your payment terms?

Accepted Answer

Projects are typically split across milestones, commonly an advance to begin and the balance at delivery. Retainers are invoiced monthly in advance. Exact terms are in the agreement before work starts.

Question 19

Can I pay in my own currency?

Accepted Answer

Yes. We invoice in USD, CAD, GBP, EUR, AED, AUD, NZD, or INR depending on where you are. Bank transfer is standard; other methods can be arranged.

Question 20

What happens if I want to stop?

Accepted Answer

Retainers end with notice as agreed, usually 30 days. We hand over files, documentation, and access so nothing you paid for is lost. There is no penalty and no attempt to keep you by holding assets.

Question 21

Do prices change during a contract?

Accepted Answer

Not within an agreed term. If scope grows materially we quote the addition separately rather than absorbing it quietly and then raising the rate later.

Question 22

What is not included in a typical retainer?

Accepted Answer

Advertising spend, third-party software subscriptions, stock imagery licences, photography and videography shoots, printing costs, and media buying costs. These are listed explicitly in the scope so there are no surprises.

Question 23

Do you offer performance-based or commission pricing?

Accepted Answer

Rarely, and only where attribution is genuinely clean and both sides can verify the numbers. In most cases it creates an incentive to chase easy conversions rather than valuable ones, which is not in your interest even though it sounds like it is.

Question 24

Is there a discount for taking multiple services?

Accepted Answer

There is a real efficiency when services share the same strategy and creative system, and the pricing reflects that. We will not, however, encourage you to buy services you do not need in order to reach a bundle.

Question 25

Who owns the work once it is paid for?

Accepted Answer

You do. Websites, designs, source files, code, and content are yours as set out in the agreement. Domains, hosting, ad accounts, and analytics stay in your name throughout.

Question 26

What if I am not happy with the work?

Accepted Answer

Tell us early. Projects include defined revision rounds, and for retainers the monthly review exists exactly so problems get raised while they are still fixable. If the relationship is not working, we would rather end it cleanly than keep invoicing.

Question 27

Who will I actually be dealing with?

Accepted Answer

One point of contact for the whole engagement, who knows your account rather than reading from a brief. Specialists work behind that person, but you are not passed between them.

Question 28

How often will we speak?

Accepted Answer

A monthly review call as standard, with more frequent contact during setup or a campaign launch. Between calls, we are reachable by email and WhatsApp, and we do not charge for questions.

Question 29

What does the monthly report contain?

Accepted Answer

What ran, what it cost, what it produced, what changed since last month, and the specific recommendation for the coming month, written in plain language. If a number went the wrong way it is in the report with an explanation, not omitted.

Question 30

Do I get access to my own ad accounts and analytics?

Accepted Answer

Always, and they are in your name from the start. We work inside accounts you own with access you can revoke at any moment. Any agency that keeps your ad account in its own name is creating a hostage, not a service.

Question 31

How do you handle approvals?

Accepted Answer

Creative and copy go to you before publication, with a clear deadline. We ask for one decision-maker rather than a committee, because approval by consensus reliably slows work down and produces the least interesting option.

Question 32

What do you need from me each month?

Accepted Answer

Feedback on enquiry quality within a few days, approval on creative, and any news from your side that should shape content, such as an offer, an event, or a new service. Roughly two hours in total.

Question 33

Can you work with our existing designer or developer?

Accepted Answer

Yes, and it is often sensible when they know the brand well. We agree who owns what at the start so work does not get duplicated or dropped between us.

Question 34

What are your working hours?

Accepted Answer

Monday to Saturday, 10 AM to 7 PM India time as standard. For clients in other markets we schedule calls in the overlap window, and urgent issues during a live campaign are handled outside those hours.

Question 35

How do you handle confidential information?

Accepted Answer

Under a signed agreement, with access limited to the people who need it. We do not use your commercial information in other client work, and we do not name you publicly as a client without permission.

Question 36

Will you publish our work as a case study?

Accepted Answer

Only with your written approval, and only with results that are real and verifiable. If you would rather remain unnamed, we can present the work anonymously or not at all.

Question 37

What if my main contact at your end leaves?

Accepted Answer

Accounts are documented so knowledge does not live in one person head. You would be introduced to the replacement with a handover call rather than discovering the change through a different name in your inbox.

Question 38

How do you deal with disagreement about creative direction?

Accepted Answer

By going back to what the work is supposed to achieve. If we think a change will hurt results we will say so once, with reasoning. After that it is your brand and your decision, and we note it so we can judge the outcome fairly later.

Question 39

Do you work with clients outside India?

Accepted Answer

Yes. We work with businesses in the United States, Canada, the United Kingdom, Europe, the UAE and wider Gulf, Australia, and New Zealand, alongside our Indian clients.

Question 40

How do you manage the time difference?

Accepted Answer

With scheduling rather than promises. Our afternoon is North America morning, we share most of the working day with the UK and Europe, the Gulf is effectively the same business day, and for Australia and New Zealand work is produced overnight your time and ready when you start.

Question 41

Will the writing sound Indian to my customers?

Accepted Answer

No. We write in the spelling, idiom, and tone of your market. British English for UK work, US English for North America, and so on. If a phrase would read as slightly off to a local, it does not go out.

Question 42

Can you handle GDPR requirements for UK and EU campaigns?

Accepted Answer

Yes. Consent management, analytics configuration, cookie handling, and lawful basis for processing are built into the setup rather than added later. We are not lawyers and will say so when a question needs one.

Question 43

How do payments and invoicing work internationally?

Accepted Answer

We invoice in your local currency where possible and accept international bank transfer. Tax treatment depends on your country, and the invoice is prepared to suit your accounting requirements.

Question 44

Do you understand our local market or just apply an Indian playbook?

Accepted Answer

We research each target market separately, because search intent, competitors, cost per click, and the language that builds trust all differ. Where we do not have depth in a market, we say so and factor the research time into the plan rather than pretending.

Question 45

Is it cheaper to work with an agency in India?

Accepted Answer

Usually, yes, and that should not be the only reason to do it. The value is the combination: a full team across strategy, design, development, and campaigns for the cost of one or two local hires. If price is the sole consideration you will find cheaper, and you will generally get what you pay for.

Question 46

How do we communicate day to day?

Accepted Answer

Email, WhatsApp, and scheduled video calls, plus a shared project board so you can see status without asking. We fit around whichever tools you already use rather than requiring you to adopt ours.

Question 47

What about contracts and legal jurisdiction?

Accepted Answer

A written agreement covering scope, payment, confidentiality, ownership, and termination is signed before work starts. Governing jurisdiction is agreed between us and can be your country where that matters to you.

Question 48

Can you run ads in markets where you are not physically present?

Accepted Answer

Yes. Google and Meta advertising is managed remotely without issue. Where a campaign genuinely needs a local presence, such as physical events, print, or radio in your city, we work with local partners and tell you clearly which parts those are.

Question 49

Do you have experience in my specific country?

Accepted Answer

Ask us directly and we will answer honestly. Where we have relevant experience we will show it. Where we do not, we will tell you what research the plan includes to close that gap, and you can judge whether that is enough.

Question 50

How do you handle multiple languages?

Accepted Answer

English, Hindi, and Marathi are produced in-house. Other languages are handled through vetted native translators with a review step, never by machine translation alone, because a campaign that reads slightly wrong destroys trust faster than no campaign at all.

Everything clients ask us, answered.