What is Performance Max and should I use it?
A Google campaign type that runs across all their inventory with heavy automation. It can work well with strong conversion data and good creative. With weak tracking it becomes a black box that spends efficiently on the wrong outcome, so we set it up carefully rather than as a default.
Other questions on this topic.
How much should I spend on ads to start?
Enough to produce a readable result rather than a round number. Below a certain level the data is too thin to learn anything and the money…
Google Ads or Meta Ads, which is better?
Different jobs. Google captures people already searching for a solution, so intent is high and cost per click reflects that. Meta puts you in front of…
How quickly will I see results from paid advertising?
Enquiries can begin within days. Meaningful optimisation takes two to four weeks, because the platform needs conversion data before it can improve. Judging a campaign after…
Why is conversion tracking so important?
Without it the platform optimises towards cheap clicks, and cheap clicks are almost never customers. It is the single biggest difference between an account that works…
Do you charge a percentage of ad spend?
No. Percentage-of-spend pricing rewards an agency for spending more of your money, which is a poor incentive. We charge a management fee based on the work…
Who owns the ad account?
You do, always, in your name. We work inside it with access you can revoke. If an agency insists on running ads through its own account,…