Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.
We keep data inside systems you own wherever possible, and where a third-party service is genuinely necessary we tell you which one and why. We choose providers whose terms do not allow your customer data to be used for training, and we document where every piece of information is stored.
No. We disclose that a visitor is talking to an assistant, and if someone asks directly it answers honestly. Deceiving customers on this is both wrong and, when discovered, more damaging than never having the assistant.
It will if it guesses. We build assistants on your actual services, pricing structure, and process, scoped to answer within that and instructed to hand over to a human when a question falls outside. Every assistant is tested against real questions, including awkward ones, before it goes live.
Response speed on enquiries. Someone submits a form on Sunday evening and hears nothing until Tuesday, by which point they have spoken to two competitors. An instant acknowledgement, an answer to the obvious first question, and a routed alert changes conversion more than most creative work.
That is not what we build for. The goal is removing the repetitive first ninety seconds of a task so your people spend time on the conversations that close business. In practice it usually means the same team handling more enquiries rather than fewer people handling the same number.
Where a task is repetitive, high volume, and low judgement. Answering the same six questions forty times a week is a good candidate. Deciding whether to extend credit to a customer is not. We map where your team actually spends time and automate only what passes that test.
Cautiously. A brand that chases a trend looks dated within two years and then needs redoing. We aim for something that still works in five years, with the flexibility to refresh campaign creative without touching the core identity.
Yes, and this is usually the most valuable part. Editable social, presentation, and document templates let your own team produce on-brand material without commissioning a designer for every announcement.
We work within them. If something in the existing system is causing practical problems, such as a colour that fails accessibility contrast or a font with no usable weights, we will point it out and suggest a fix rather than quietly ignoring the guideline.
Yes, and print has stricter technical requirements. Files are supplied in CMYK at print resolution with correct bleed and embedded fonts, in the format your printer actually asked for.
Send it across. We reply within 24 hours and add good questions to this page.