How long should a radio ad be?
Usually 20 or 30 seconds, with a 10 second version for high-frequency slots. One message per spot. The most common failure is trying to include everything, which results in the listener remembering nothing.
Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.
Usually 20 or 30 seconds, with a 10 second version for high-frequency slots. One message per spot. The most common failure is trying to include everything, which results in the listener remembering nothing.
A dedicated phone number used only in the spot, a memorable short URL, an offer code, and digital retargeting timed to the broadcast schedule. Then we watch direct traffic, branded search volume, and call volume against when the ad ran. Not as clean as a click, considerably better than guessing.
For a complex proposition, a narrow specialist audience, or anything that needs to be seen. If your product requires visual explanation or your buyer is one person in fifty thousand, the budget belongs elsewhere and we will say so.
For local reach in a specific city, yes, and the economics are frequently better than digital because you are not bidding against national advertisers. Radio reaches drivers, shopkeepers, and households through the day, and it builds familiarity passively.
Yes, with local partners for ground coverage and language. We are candid about where we have depth and where we would be researching from scratch, so you can judge whether that is enough for your constituency.
It varies enormously with constituency size, campaign duration, and content volume. A year-round retainer for a sitting representative is a different proposition from an intensive campaign period. We scope it against what you actually need rather than against the election calendar.
We work with public representatives and campaign teams across the spectrum, provided the work stays within the law and within our stated boundaries on fabrication and inauthentic activity. We do not take work that requires misleading the public.
We keep rapid-response capability in the plan: a way to reach the decision-maker quickly, pre-agreed positions on foreseeable issues, and templates ready so a response can go out in the right visual language within hours rather than the next day.
With a simple system agreed at the start: what gets photographed, from what angle, what information is captured at the time, and how it reaches the content team the same day. A site visit documented well produces a week of credible material.
We do not produce content designed to mislead about an opponent. Drawing a factual contrast on record and policy is legitimate political communication. Fabrication, manipulated media, and personal attacks are not, and we will decline them.
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