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FAQ

Everything clients ask us, answered.

Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.

How long should a radio ad be?

Usually 20 or 30 seconds, with a 10 second version for high-frequency slots. One message per spot. The most common failure is trying to include everything, which results in the listener remembering nothing.

How do you measure a radio campaign?

A dedicated phone number used only in the spot, a memorable short URL, an offer code, and digital retargeting timed to the broadcast schedule. Then we watch direct traffic, branded search volume, and call volume against when the ad ran. Not as clean as a click, considerably better than guessing.

When is radio the wrong choice?

For a complex proposition, a narrow specialist audience, or anything that needs to be seen. If your product requires visual explanation or your buyer is one person in fifty thousand, the budget belongs elsewhere and we will say so.

Is radio advertising still effective?

For local reach in a specific city, yes, and the economics are frequently better than digital because you are not bidding against national advertisers. Radio reaches drivers, shopkeepers, and households through the day, and it builds familiarity passively.

Can you handle campaigns outside Maharashtra?

Yes, with local partners for ground coverage and language. We are candid about where we have depth and where we would be researching from scratch, so you can judge whether that is enough for your constituency.

How much does a political campaign cost?

It varies enormously with constituency size, campaign duration, and content volume. A year-round retainer for a sitting representative is a different proposition from an intensive campaign period. We scope it against what you actually need rather than against the election calendar.

Do you work with any party?

We work with public representatives and campaign teams across the spectrum, provided the work stays within the law and within our stated boundaries on fabrication and inauthentic activity. We do not take work that requires misleading the public.

What if a controversy breaks suddenly?

We keep rapid-response capability in the plan: a way to reach the decision-maker quickly, pre-agreed positions on foreseeable issues, and templates ready so a response can go out in the right visual language within hours rather than the next day.

How do you cover ground work?

With a simple system agreed at the start: what gets photographed, from what angle, what information is captured at the time, and how it reaches the content team the same day. A site visit documented well produces a week of credible material.

Will you run negative campaigns against opponents?

We do not produce content designed to mislead about an opponent. Drawing a factual contrast on record and policy is legitimate political communication. Fabrication, manipulated media, and personal attacks are not, and we will decline them.

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