Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.
Local visibility work often shows within four to eight weeks. Paid campaigns can produce enquiries in days where the speciality is eligible. Building an authoritative content presence for competitive treatment terms takes several months.
Reply publicly, briefly, without discussing any clinical detail, and move the conversation to a private channel. Confidentiality applies in a review reply exactly as it does anywhere else, and breaching it to defend yourself is far worse than the review.
It has to be handled deliberately. We keep clinical information out of marketing systems entirely, limit enquiry forms to what is needed to book a call, and document where any personal data is stored. For UK and EU patients, this is a legal requirement rather than a preference.
A short form or WhatsApp route, with an automated acknowledgement and clear expectations on response time. The most common loss point is an enquiry arriving out of hours and being answered two days later.
Yes, with restrictions. Google and Meta both limit healthcare advertising, particularly around personal health targeting, and some treatments require certification. We check eligibility before planning spend rather than after an account gets restricted.
Patient education that answers the question someone actually typed at midnight. What the condition is, what the options are, what a consultation involves, what recovery looks like. Useful, calm, non-alarming information builds more trust than any promotional post.
Usually both, with the doctor as the primary trust signal. Patients choose practitioners more than institutions, especially in specialist care. The clinic brand carries continuity when a practitioner is unavailable.
By asking every satisfied patient at the right moment through a system that makes it easy, and never incentivising or filtering. Offering anything in exchange for a review breaches platform policy and, in several markets, advertising law.
Almost always Google Business Profile plus a genuine review programme. Patients search for a speciality near them, and the map results appear above everything else. A complete profile with real photographs, correct hours, and steady recent reviews outperforms most paid campaigns.
Rules vary by country and by medical council, and they generally restrict guarantees of cure, before-and-after imagery in some specialities, comparative claims against other practitioners, and testimonials in certain jurisdictions. We work within your regulator rules and will tell you when a request crosses a line.
Send it across. We reply within 24 hours and add good questions to this page.