Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.
A Google campaign type that runs across all their inventory with heavy automation. It can work well with strong conversion data and good creative. With weak tracking it becomes a black box that spends efficiently on the wrong outcome, so we set it up carefully rather than as a default.
Weekly as standard: search terms, placements, creative performance, and cost per qualified enquiry. Daily during the first two weeks of a new campaign and during high-stakes periods such as a launch or admission season.
Usually a competitor bidding more aggressively, a seasonal shift, creative fatigue, or a change in how the platform is distributing budget. We identify which and respond rather than simply raising bids, which is what most accounts do and which just accelerates the spend.
You need somewhere for people to land. A single well-built landing page is enough, and for some campaigns better than a full website because it is focused on one action. Sending paid traffic to a social profile alone almost always wastes the budget.
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