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How do we measure whether social media is working?

Enquiries and website visits from social, saves and shares as a quality signal, and reach within your target area. Likes are the least useful number available and we do not present them as a result.

Is organic social still worth it or should we just run ads?

Organic builds credibility that ads cannot buy. When someone sees your ad and checks your profile, a dead account with four posts from last year undoes the advertisement. Organic is the proof; ads are the reach.

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