Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.
Usually one of four things: a Google algorithm update, a competitor improving, a technical problem on your site, or a change you made. We diagnose which before reacting, because responding to an algorithm update by panicking and rewriting everything typically makes it worse.
Often it is the best value marketing available, because competition for local terms is much lower than for national ones. A plumber or a clinic in a specific area can reach the top of local results for a fraction of what a national brand spends.
Rankings for the terms that matter, organic traffic, which pages produce enquiries, and Google Business Profile activity such as calls and direction requests. Position numbers alone are not the point; enquiries are.
Only with market-specific research. The same product is described differently in Manchester and Melbourne, competition is a different set, and buyer expectations differ. One page will not rank everywhere, so we plan separate pages and separate research per market.
Send it across. We reply within 24 hours and add good questions to this page.