Pricing, timelines, ownership, reporting, international engagements, and how the work actually runs day to day.
Collect them systematically after delivery and publish them all, including moderate ones. A page of nothing but five stars reads as filtered. Genuine mixed reviews with good responses convert better than uniform perfection.
Very, in India and the Gulf particularly. Order updates, restock alerts, and direct ordering all work well. It requires consent and restraint, because a business that over-messages on WhatsApp gets blocked quickly.
Google Business Profile, local search, and in-store experience drive most of it. Most shoppers check online before visiting a shop, so a neglected listing costs footfall directly.
For visual and lifestyle products, yes. Track it properly with unique codes or links, because influencer marketing is where unmeasured spend most often hides.
By not competing on price. Better product knowledge, faster or more personal service, curation, bundles, and genuine expertise are all defensible. Price alone against a larger competitor is a losing position.
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