What will you refuse to build?
Assistants that pretend to be human when asked directly, automated reviews or engagement of any kind, bulk AI content published without editing, systems that store personal data without a lawful basis, and automated decisions that materially affect someone and cannot be explained.
Other questions on this topic.
Where does AI genuinely help a business like mine?
Where a task is repetitive, high volume, and low judgement. Answering the same six questions forty times a week is a good candidate. Deciding whether to…
Will AI replace people on my team?
That is not what we build for. The goal is removing the repetitive first ninety seconds of a task so your people spend time on the…
What is the single highest-value automation to start with?
Response speed on enquiries. Someone submits a form on Sunday evening and hears nothing until Tuesday, by which point they have spoken to two competitors. An…
Is a chatbot going to annoy my customers?
It will if it guesses. We build assistants on your actual services, pricing structure, and process, scoped to answer within that and instructed to hand over…
Will the assistant pretend to be a human?
No. We disclose that a visitor is talking to an assistant, and if someone asks directly it answers honestly. Deceiving customers on this is both wrong…
Is my customer data safe if we use AI tools?
We keep data inside systems you own wherever possible, and where a third-party service is genuinely necessary we tell you which one and why. We choose…