Should we use a project microsite or our main website?
A dedicated microsite for a significant launch, almost always. It lets you focus entirely on one project, rank for that project name, and run campaigns without the distraction of your wider portfolio.
Other questions on this topic.
Do property portals work better than our own campaigns?
They deliver volume and competition simultaneously, because your listing sits beside every alternative. Your own campaigns cost more per lead but the lead is not comparing…
How do we market a project before approvals are complete?
Carefully and within the law. In India, RERA restricts advertising of unregistered projects, and penalties are significant. Pre-launch interest building has to stay within what is…
Can you help us reach NRI buyers?
Yes, and it is one of the clearer opportunities for Indian developers. It needs separate campaigns targeting the Gulf, US, UK, and Australia, timing calls to…
What should a project landing page contain?
Location with genuine context, layout options with clear dimensions, price range, current status, amenities that actually differentiate, and one obvious way to book a visit. Vague…
How do we handle channel partners in our marketing?
With separate material and separate tracking, so you know which leads came from partners versus direct campaigns. Mixing them makes it impossible to judge either.
Is print and hoarding still worth it for property?
For local visibility around the site and in the surrounding catchment, yes. Hoardings near the project and in feeder localities still work. The mistake is running…