What is a realistic return on ad spend for e-commerce?
It depends on your margin, and this is where most sellers deceive themselves. A 4x return on a product with 20 percent margin is a loss. We calculate your break-even return before spending anything.
Other questions on this topic.
What is the fastest way to increase online sales?
Usually fixing the product page and checkout rather than buying more traffic. If one in a hundred visitors buys, doubling traffic doubles cost. Improving that rate…
How important is product photography?
It is the single largest factor in online purchase decisions, because it is the only substitute for handling the product. Multiple angles, scale reference, and honest…
Why is my cart abandonment so high?
Almost always unexpected costs at the final step, forced account creation, limited payment options, or slow loading. Shipping cost revealed only at checkout is the most…
Should I sell on marketplaces or my own store?
Marketplaces bring volume and take margin, visibility, and the customer relationship. Your own store costs more to attract traffic but keeps all three. Most brands use…
What is retargeting and does it work for retail?
Showing ads to people who viewed a product but did not buy. It is typically the cheapest conversions in a retail account. Cap the frequency, though,…
How do we get repeat purchases?
Email and messaging to people who already bought, timed to when they would realistically need to reorder. Acquiring a new customer costs several times more than…