Is Instagram the most important platform for restaurants?
For discovery and desire, yes. But Google is where the decision usually completes, because that is where people check hours, location, and ratings. An excellent Instagram with a neglected Google listing loses customers at the final step.
Other questions on this topic.
What matters most for a restaurant online?
Photography and Google reviews, in that order. People decide from images and ratings. Excellent food with poor pictures loses to average food with good ones, which…
How do we get more Google reviews?
Ask at the right moment through a system that removes friction, usually a QR code on the bill. Never buy them and never offer a discount…
Should we invest in professional food photography?
Yes, and it is one of the highest-return spends available. A single good shoot produces material for months across menu, delivery platforms, social, and advertising.
Are delivery platforms worth it given the commission?
They deliver volume and take a large share of the margin. The sensible strategy is using them for discovery while building direct ordering for repeat customers,…
How do we get more repeat customers?
Capture contact details at the point of a good experience, then give people a genuine reason to return. Most restaurants collect nothing and rely on people…
What should we do about a bad review?
Reply within a day, acknowledge specifically rather than generically, and offer to make it right. A thoughtful reply to a poor review reassures future readers more…