What if we already have brand guidelines?
We work within them. If something in the existing system is causing practical problems, such as a colour that fails accessibility contrast or a font with no usable weights, we will point it out and suggest a fix rather than quietly ignoring the guideline.
Other questions on this topic.
Do I need a new logo or can we keep the current one?
Our default with an existing business is to refine rather than replace. If customers already recognise your mark, discarding it destroys recognition you paid years to…
What is included in a brand kit?
Logo files in every format and variation, a defined colour palette with print and screen values, typography rules, spacing and layout principles, photography direction, and a…
Do we get the editable source files?
Yes, as per the agreed project scope. You are never locked into working with us, and any future designer can pick up where we left off.
How long does a branding project take?
Three to six weeks for a full identity, depending on scope. Feedback speed is usually the deciding factor, which is why we ask for one decision-maker…
How many logo options will we see?
Two or three genuinely different directions rather than twenty variations of one idea. Distinct options make the decision meaningful; a long menu of near-identical marks makes…
Why does brand consistency matter commercially?
Recognition compounds. Every piece following the same system reinforces the last, so your marketing spend works harder each month. Every piece that does not is a…