How do you choose which keywords to target?
By intent and realism rather than search volume alone. A term with 200 monthly searches from people ready to buy beats one with 20,000 from people browsing. We also assess whether the current results page is winnable, because ranking against directories and national brands may not be.
Other questions on this topic.
How long does SEO take to show results?
Technical fixes, page structure, and local listing work usually show movement within four to eight weeks. Competitive ranking for commercial terms takes three to six months,…
Can you guarantee a number one Google ranking?
No, and neither can anyone else. Rankings depend on competitors, Google algorithm changes, and factors nobody controls. What we guarantee is the work, a monthly report…
What is the difference between local SEO and regular SEO?
Local SEO targets searches with geographic intent, where Google shows a map and three business listings. It depends heavily on your Google Business Profile, reviews, and…
Do I need to blog for SEO to work?
Not necessarily. Well-built service pages often matter more than a blog. Blogging helps when your buyers genuinely research before deciding and you can answer their questions…
What is a Google Business Profile and why does it matter so much?
It is the listing that appears in Google Maps and local results. For a business serving a specific area it is often the single highest-return thing…
Will changing my website hurt my rankings?
It can, if redirects are handled badly. Every old URL needs to point to its new equivalent, and content that ranked needs to survive the rewrite.…