What size newspaper ad should we book?
Smaller than most people expect, more often. A well-designed quarter page appearing three times usually outperforms a full page appearing once, because frequency builds recognition and a single insertion is easily missed.
Other questions on this topic.
Is radio advertising still effective?
For local reach in a specific city, yes, and the economics are frequently better than digital because you are not bidding against national advertisers. Radio reaches…
When is radio the wrong choice?
For a complex proposition, a narrow specialist audience, or anything that needs to be seen. If your product requires visual explanation or your buyer is one…
How do you measure a radio campaign?
A dedicated phone number used only in the spot, a memorable short URL, an offer code, and digital retargeting timed to the broadcast schedule. Then we…
How long should a radio ad be?
Usually 20 or 30 seconds, with a 10 second version for high-frequency slots. One message per spot. The most common failure is trying to include everything,…
How many times does someone need to hear an ad?
Frequency matters more than reach in radio. We would rather concentrate a budget into two weeks at meaningful frequency than stretch it across two months at…
Do you handle the station booking?
Yes. We plan the buy, coordinate with stations, and manage scheduling, so you deal with one team rather than several.