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FAQ

Can social media engagement predict election results?

No, and anyone telling you otherwise is selling confidence they do not have. Social response is not a poll. It tells you which themes people respond to and how sentiment is moving, which is useful for planning and useless for forecasting.

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Other questions on this topic.

How do you measure political communication?

Reach within the relevant geography rather than total reach, which content themes generate genuine response, tone of response over time, and how a specific issue moved.…