Should a doctor have a personal brand or should we promote the clinic?
Usually both, with the doctor as the primary trust signal. Patients choose practitioners more than institutions, especially in specialist care. The clinic brand carries continuity when a practitioner is unavailable.
Other questions on this topic.
What marketing is a clinic actually allowed to do?
Rules vary by country and by medical council, and they generally restrict guarantees of cure, before-and-after imagery in some specialities, comparative claims against other practitioners, and…
What is the highest-return marketing for a clinic?
Almost always Google Business Profile plus a genuine review programme. Patients search for a speciality near them, and the map results appear above everything else. A…
How do we get more patient reviews without breaking rules?
By asking every satisfied patient at the right moment through a system that makes it easy, and never incentivising or filtering. Offering anything in exchange for…
What content works for healthcare?
Patient education that answers the question someone actually typed at midnight. What the condition is, what the options are, what a consultation involves, what recovery looks…
Can we run ads for medical services?
Yes, with restrictions. Google and Meta both limit healthcare advertising, particularly around personal health targeting, and some treatments require certification. We check eligibility before planning spend…
How do we handle appointment bookings from the website?
A short form or WhatsApp route, with an automated acknowledgement and clear expectations on response time. The most common loss point is an enquiry arriving out…