How do I know which service my business actually needs?
Start from where the process breaks rather than what looks missing. If nobody finds you, the answer is search and paid advertising. If people find you but do not enquire, it is the website and the offer. If they enquire but nothing closes, it is follow-up speed. We work this out in the first call and will tell you if the answer is a service we do not sell.
What happens in the first conversation?
It is diagnostic, not a pitch. We ask what you sell, who buys it, what a customer is worth, where enquiries currently come from, and what you have already tried. It takes 30 to 45 minutes, costs nothing, and there is no obligation afterwards.
How quickly can we start?
Usually within a week of agreeing scope. Audit and setup work begins immediately; campaigns typically go live in the second or third week once tracking is verified and the first creative is approved.
Do I need to have a website before starting marketing?
You need somewhere for traffic to land that explains your offer and lets people contact you. That does not have to be a full website. For some campaigns a single well-built landing page is enough to start, and the full site can follow once you know what messages work.
What if I do not know my budget yet?
That is normal and we can work it out together. The calculation starts from what a customer is worth to you and how many you want each month, not from a round number. We would rather start smaller and scale what proves profitable.
Can you audit what we have before we commit to anything?
Yes. We review your website, search presence, social channels, and competitors, and tell you what we would prioritise. If that review suggests you should fix something internally before spending on marketing, we will say so.
How much of my time will this take?
Roughly two hours a month once things are running: one review call, plus feedback on creative and enquiry quality. The first month needs a little more while we gather information and set up access.
Do you work with startups that have no track record yet?
Yes, with one caveat. Early-stage businesses often need to test whether the offer works at all before scaling spend. We structure that as a smaller, faster test rather than a full retainer, because committing to a large monthly programme before product-market fit wastes money.
What if we already have an in-house marketing person?
That usually works well. We take the parts that need specialist tools or time, they keep the parts that need daily presence and product knowledge. We agree the split explicitly at the start so nothing falls between us.
Will you take over accounts an earlier agency set up?
Yes, and this is common. We audit what exists first, because inherited accounts often have broken tracking or campaigns quietly wasting budget. You will get a written summary of what we found before we change anything significant.
Do you require a minimum contract length?
Retainers run month to month with notice as set out in the agreement. We ask for a realistic first period, usually three months, because most work cannot show results faster than that. After that it continues only if it is worth continuing.
What information should I have ready for the first call?
Your average customer value, roughly what proportion of enquiries you close, which cities or countries you serve, what you have already tried, and any deadline you are working towards. Approximate numbers are fine.